Music in the Key of Life
2015
UX & Graphic designer and front-end developer
Tedde Twetman and the ARTE France Développement team
Music in the Key of Life, Interactive Haiku
Contribution and one of twelve winners (of 162 submissions) to the National Film Board of Canada's project contest Interactive Haiku
. The brief called for a short online experience that challenges users to view the world in a new way.
Our project want to draw attention to something often overlooked and discarded as unimportant: the barcode. The algorithm we created gives all EAN-codes their own melody instead of that anonymous (and slightly annoying) beep
you hear at the supermarket. This gives an identifier beyond just appearance and a new worth for the hard working but rarely appreciated barcodes.
The name and the design draws inspiration from the more tangible days of past, with Stevie Wonder and Saul Bass as the most obvious influencers. This is to contrast the perfect
visual style often coupled with online experiences. We wanted it to feel handmade (which it is) to bring a more human element in a tech-heavy environment. The analog style is also reflected in animation and UX where everything isn't perfectly aligned and leveled.
The experience is available in three languages which caused the need for the logo to be rendered in english, french and german.
